Archive : Case Studies

Just spent 3 days at a new national distribution facility for Euro Car Parts.  The new facility goes live shortly and Euro Car Parts wanted to give their local customers a sneak preview of how much work has been carried out so for the past 6 weeks we have been planning a ‘mini’ exhibition in one small corner of the distributioncentre.  All thier major suppliers were invited to take part [...]

MW marketing have been working with Office Club for over 12 months.  Office Club is a network of 250+ independent specialist suppliers of stationery and office products – everything from a ballpoint pen to a complete office re-fit.  They offer all of their members an off the shelf ecommerce product called Webstore.  Webstore allows their members the opportunity to trade online with over 20,000 [...]

Need a new website? Take control of your online presence with a new website from MW marketing.  We specialise in developing websites for small to medium size businesses ensuring that you are in control of updating your site as often as you like.  All our sites are built with industry leading Content Management Systems so are ready for search engines, social media and your customers.  READ ON for [...]

A lot of companies we have worked with have either underestimated the importance of market research or were under the impression that the costs involved meant that it was beyond their budget.  Market research gives you a window with which to view your clients and should be part of any marketing budget no matter how small.  A multi national Retail Services Company that operated from over 4,000 high [...]

Sometimes the most ordinary of things can capture the imagination and bring about great PR; but it’s fair to say that more often than not organisations don’t have PR within their marketing plan; in fact, it’s not usually even on the radar. The simple front door key was the subject of the most successful PR campaign we have ever been involved in. The company in question was the UK’s leading [...]

We are all susceptible to a sales promotion and why not? It’s great to take advantage of the high street or an Internet offer and pick up a bargain. We have an expectation that offers will be available and we find ourselves drawn by the prospect of saving money or getting something extra for free. The same is true for our own clients; they expect their suppliers to offer them something more from [...]

While working for one of the UK’s fastest growing organisations in the automotive sector we were becoming more and more concerned with the level of advertising expenditure. In particular a leading weekly publication for C2C and B2C buying and selling. After much debate we cancelled all advertising with this publication. Expenditure was almost £10,000 a week and they had been advertising with them [...]